{"id":5538,"date":"2026-05-07T20:02:54","date_gmt":"2026-05-07T20:02:54","guid":{"rendered":"https:\/\/odakhaber.site\/?p=5538"},"modified":"2026-05-07T20:02:54","modified_gmt":"2026-05-07T20:02:54","slug":"turizmde-dijital-donusum-tursab-ve-metadan-stratejik-whatsapp-api-egitimi","status":"publish","type":"post","link":"https:\/\/odakhaber.site\/?p=5538","title":{"rendered":"TUR\u0130ZMDE D\u0130J\u0130TAL D\u00d6N\u00dc\u015e\u00dcM: T\u00dcRSAB VE META\u2019DAN STRATEJ\u0130K WHATSAPP API E\u011e\u0130T\u0130M\u0130"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">T\u00fcrkiye Seyahat Acentalar\u0131 Birli\u011fi (T\u00dcRSAB), seyahat acentalar\u0131n\u0131n dijital d\u00fcnyadaki rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak ve modern pazarlama tekniklerini sekt\u00f6re kazand\u0131rmak amac\u0131yla \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Bu kapsamda, 6 May\u0131s 2026 tarihinde T\u00dcRSAB Genel Merkezi\u2019nde ger\u00e7ekle\u015ftirilen \u201cMeta WhatsApp API ve Chatbot E\u011fitimi\u201d, sekt\u00f6r temsilcileri ile teknoloji devini bir araya getirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00dcRSAB Akademi b\u00fcnyesinde d\u00fczenlenen etkinlikte; Facebook, Instagram ve WhatsApp gibi platformlar\u0131n \u00e7at\u0131 \u015firketi Meta\u2019n\u0131n T\u00fcrkiye y\u00f6neticileri Can G\u00f6khan ve Burak Karag\u00f6l, acenta temsilcilerine kapsaml\u0131 sunumlar ger\u00e7ekle\u015ftirdi. E\u011fitimde, yapay zekadan m\u00fc\u015fteri deneyimine kadar turizm sekt\u00f6r\u00fcn\u00fc do\u011frudan etkileyen teknolojik yenilikler ele al\u0131nd\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sekt\u00f6r Temsilcilerinden Yo\u011fun Kat\u0131l\u0131m<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri ileti\u015fimini profesyonel bir boyuta ta\u015f\u0131may\u0131 hedefleyen programa; T\u00dcRSAB Y\u00f6netim Kurulu \u00dcyeleri \u00d6zg\u00fcr Ild\u0131r \u00d6ks\u00fcz ve Ye\u015fim Ye\u015filta\u00e7, Disiplin Kurulu Ba\u015fkan\u0131 \u0130brahim Tanr\u0131verdi, Denetim Kurulu \u00dcyesi Y\u00fcksel T\u00fcremez ve \u00e7ok say\u0131da b\u00f6lge temsil kurulu ba\u015fkan\u0131 ile ihtisas ba\u015fkan\u0131 kat\u0131l\u0131m sa\u011flad\u0131. Toplant\u0131da WhatsApp API\u2019nin teknik altyap\u0131s\u0131, chatbot entegrasyonlar\u0131 ve turizme \u00f6zel kullan\u0131m senaryolar\u0131 detayl\u0131ca incelendi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta Kamu Ortakl\u0131klar\u0131 Y\u00f6neticisi Burak Karag\u00f6l, T\u00dcRSAB ile olan i\u015f birli\u011fine verdikleri \u00f6nemi vurgularken, belgesiz acental\u0131k ve dijital doland\u0131r\u0131c\u0131l\u0131kla m\u00fccadele konusunda T\u00dcRSAB ile ortak hareket ettiklerini ifade etti. Karag\u00f6l, doland\u0131r\u0131c\u0131l\u0131\u011f\u0131n \u00e7ok boyutlu bir sorun oldu\u011funu ve bu s\u00fcre\u00e7te t\u00fcm payda\u015flara sorumluluk d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc hat\u0131rlatt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Online Seyahat Pazar\u0131 2034 Y\u0131l\u0131nda 1,43 Trilyon Dolara Ko\u015fuyor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toplant\u0131da g\u00fcncel pazar verilerini payla\u015fan Meta Seyahat Otomotiv ve Perakende Sekt\u00f6r Sorumlusu Can G\u00f6khan, dijitalle\u015fmenin art\u0131k bir tercih de\u011fil zorunluluk oldu\u011funu belirtti. G\u00f6khan\u2019\u0131n payla\u015ft\u0131\u011f\u0131 verilere g\u00f6re; k\u00fcresel \u00f6l\u00e7ekte t\u00fcketicilerin %72\u2019si kurumlarla ileti\u015fimde mesajla\u015fma uygulamalar\u0131n\u0131 tercih ediyor. \u00d6zellikle Z ve milenyum ku\u015fa\u011f\u0131n\u0131n %50\u2019den fazlas\u0131 rezervasyon kararlar\u0131n\u0131 sosyal medya i\u00e7eriklerine g\u00f6re veriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fcresel online seyahat pazar\u0131n\u0131n 2025 y\u0131l\u0131 itibar\u0131yla 622 milyar dolar b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131\u011f\u0131n\u0131 kaydeden G\u00f6khan, pazar\u0131n y\u0131ll\u0131k ortalama %9,8 oran\u0131nda b\u00fcy\u00fcyerek 2034 y\u0131l\u0131nda 1,43 trilyon dolarl\u0131k devasa bir hacme ula\u015fmas\u0131n\u0131n beklendi\u011fini ifade etti. Can G\u00f6khan, seyahat acentalar\u0131n\u0131n bu pastadan pay alabilmeleri i\u00e7in WhatsApp API sistemindeki yenilikleri nas\u0131l kullanabileceklerine dair stratejik bilgiler aktard\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Teknolojik \u0130\u015f Birlikleri ve B2B G\u00f6r\u00fc\u015fmeler<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soru-cevap b\u00f6l\u00fcm\u00fcyle devam eden etkinlikte, acenta temsilcilerinin dijitalle\u015fme s\u00fcre\u00e7lerine dair merak etti\u011fi hususlar yan\u0131tland\u0131. Meta\u2019n\u0131n T\u00fcrkiye \u00e7\u00f6z\u00fcm ortaklar\u0131ndan Comexese, Supsis Ai, Message Gate ve Protelya firmalar\u0131n\u0131n da teknik sunumlar yapt\u0131\u011f\u0131 program, plaket takdimi ve i\u015f geli\u015ftirme odakl\u0131 B2B g\u00f6r\u00fc\u015fmeleri ile sona erdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.turizmdays.com\/news\/meta-turkiye-yoneticileri-seyahat-acentalariyla-bulustu-32338\">https:\/\/www.turizmdays.com\/news\/meta-turkiye-yoneticileri-seyahat-acentalariyla-bulustu-32338<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye Seyahat Acentalar\u0131 Birli\u011fi (T\u00dcRSAB), seyahat acentalar\u0131n\u0131n dijital d\u00fcnyadaki rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak ve modern pazarlama tekniklerini sekt\u00f6re kazand\u0131rmak amac\u0131yla \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Bu kapsamda, 6 May\u0131s 2026 tarihinde T\u00dcRSAB Genel Merkezi\u2019nde ger\u00e7ekle\u015ftirilen \u201cMeta WhatsApp API ve Chatbot E\u011fitimi\u201d, sekt\u00f6r temsilcileri ile teknoloji devini bir araya getirdi. T\u00dcRSAB Akademi b\u00fcnyesinde d\u00fczenlenen etkinlikte; Facebook, Instagram ve WhatsApp gibi [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-5538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turizm-ve-seyehat-haberleri"],"jetpack_featured_media_url":"https:\/\/odakhaber.site\/wp-content\/uploads\/2026\/05\/IMG_2909.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/posts\/5538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/odakhaber.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5538"}],"version-history":[{"count":1,"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/posts\/5538\/revisions"}],"predecessor-version":[{"id":5540,"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/posts\/5538\/revisions\/5540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/media\/5539"}],"wp:attachment":[{"href":"https:\/\/odakhaber.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/odakhaber.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/odakhaber.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}