{"id":5681,"date":"2026-05-10T18:02:10","date_gmt":"2026-05-10T18:02:10","guid":{"rendered":"https:\/\/odakhaber.site\/?p=5681"},"modified":"2026-05-10T18:02:10","modified_gmt":"2026-05-10T18:02:10","slug":"dua-lipadan-samsunga-dev-dava-15-milyon-dolarlik-imaj-haklari-krizi","status":"publish","type":"post","link":"https:\/\/odakhaber.site\/?p=5681","title":{"rendered":"Dua Lipa\u2019dan Samsung\u2019a Dev Dava: 15 Milyon Dolarl\u0131k \u0130maj Haklar\u0131 Krizi"},"content":{"rendered":"\n<p>D\u00fcnyaca \u00fcnl\u00fc \u015fark\u0131c\u0131\u00a0Dua Lipa, G\u00fcney Koreli teknoloji devi\u00a0Samsung&#8217;a kar\u015f\u0131 b\u00fcy\u00fck bir hukuk sava\u015f\u0131 ba\u015flatt\u0131. Lipa, \u015firketin kendisine herhangi bir \u00f6deme yapmadan ve iznini almadan g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc televizyon sat\u0131\u015flar\u0131nda kulland\u0131\u011f\u0131 gerek\u00e7esiyle\u00a015 milyon dolarl\u0131k\u00a0tazminat davas\u0131 a\u00e7t\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Olay\u0131n Perde Arkas\u0131: Ambalajdaki G\u00f6r\u00fcnt\u00fc<\/h3>\n\n\n\n<p>Dava dilek\u00e7esinde yer alan iddialara g\u00f6re kriz, Samsung&#8217;un ge\u00e7ti\u011fimiz y\u0131ldan itibaren Lipa\u2019n\u0131n g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc televizyonlar\u0131n\u0131n&nbsp;<strong>karton ambalajlar\u0131nda<\/strong>&nbsp;kullanmaya ba\u015flamas\u0131yla patlak verdi. \u00dcnl\u00fc sanat\u00e7\u0131n\u0131n durumu fark etmesi \u00fczerine \u015firketten imaj\u0131n\u0131 kullanmay\u0131 b\u0131rakmas\u0131n\u0131 talep etti\u011fi ancak Samsung\u2019un bu talebi geri \u00e7evirdi\u011fi belirtildi.<\/p>\n\n\n\n<p>Dilek\u00e7ede Samsung\u2019un tavr\u0131 \u015fu s\u00f6zlerle ele\u015ftirildi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Bayan Lipa&#8217;n\u0131n y\u00fcz\u00fc, bilgisi d\u0131\u015f\u0131nda, dikkate al\u0131nmadan ve hi\u00e7bir s\u00f6z hakk\u0131, kontrol\u00fc veya girdisi olmad\u0131\u011f\u0131 bir t\u00fcketici \u00fcr\u00fcn\u00fc i\u00e7in kitlesel pazarlama kampanyas\u0131nda belirgin bir \u015fekilde kullan\u0131ld\u0131. Bayan Lipa bu kullan\u0131ma izin vermedi ve vermezdi.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">&#8220;Televizyonu S\u0131rf Onun \u0130\u00e7in Ald\u0131m&#8221;<\/h3>\n\n\n\n<p>Davan\u0131n odak noktas\u0131nda, Lipa&#8217;n\u0131n telif hakk\u0131na sahip oldu\u011fu ve\u00a02024 y\u0131l\u0131ndaki Austin City Limits Festivali&#8217;nin kulisinde \u00e7ekilen bir foto\u011fraf\u0131 yer al\u0131yor. Sanat\u00e7\u0131n\u0131n avukatlar\u0131, bu g\u00f6rselin t\u00fcketici davran\u0131\u015flar\u0131n\u0131 do\u011frudan etkiledi\u011fini kan\u0131tlamak i\u00e7in sosyal medya platformu X&#8217;teki kullan\u0131c\u0131 yorumlar\u0131n\u0131 delil olarak sundu.<\/p>\n\n\n\n<p><strong>Dava dosyas\u0131nda \u00f6ne \u00e7\u0131kan baz\u0131 kullan\u0131c\u0131 yorumlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Televizyon almay\u0131 bile planlam\u0131yordum ama kutuyu g\u00f6r\u00fcnce almaya karar verdim.&#8221;<\/li>\n\n\n\n<li>&#8220;O televizyonu s\u0131rf Dua Lipa var diye al\u0131rd\u0131m.&#8221;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u00a0Dua Lipa, Samsung&#8217;un &#8220;k\u00fc\u00e7\u00fcmseyici ve duygusuz&#8221; bir tav\u0131r sergileyerek imaj\u0131 \u00fczerinden haks\u0131z kazan\u00e7 elde etti\u011fini savunuyor. 15 milyon dolarl\u0131k bu dava, teknoloji devleri ve sanat\u00e7\u0131lar aras\u0131ndaki imaj haklar\u0131 tart\u0131\u015fmalar\u0131n\u0131 yeniden alevlendirecek gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n<p><a href=\"https:\/\/gazeteoksijen.com\/o2\/dua-lipa-ile-samsung-karsi-karsiya-15-milyon-dolarlik-izinsiz-kullanim-davasi-274951\">https:\/\/gazeteoksijen.com\/o2\/dua-lipa-ile-samsung-karsi-karsiya-15-milyon-dolarlik-izinsiz-kullanim-davasi-274951<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyaca \u00fcnl\u00fc \u015fark\u0131c\u0131\u00a0Dua Lipa, G\u00fcney Koreli teknoloji devi\u00a0Samsung&#8217;a kar\u015f\u0131 b\u00fcy\u00fck bir hukuk sava\u015f\u0131 ba\u015flatt\u0131. Lipa, \u015firketin kendisine herhangi bir \u00f6deme yapmadan ve iznini almadan g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc televizyon sat\u0131\u015flar\u0131nda kulland\u0131\u011f\u0131 gerek\u00e7esiyle\u00a015 milyon dolarl\u0131k\u00a0tazminat davas\u0131 a\u00e7t\u0131. Olay\u0131n Perde Arkas\u0131: Ambalajdaki G\u00f6r\u00fcnt\u00fc Dava dilek\u00e7esinde yer alan iddialara g\u00f6re kriz, Samsung&#8217;un ge\u00e7ti\u011fimiz y\u0131ldan itibaren Lipa\u2019n\u0131n g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc televizyonlar\u0131n\u0131n&nbsp;karton ambalajlar\u0131nda&nbsp;kullanmaya ba\u015flamas\u0131yla patlak [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-5681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya-haberleri"],"jetpack_featured_media_url":"https:\/\/odakhaber.site\/wp-content\/uploads\/2026\/05\/dua-lipadan-yeni-album-mujdesi-kik9.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/posts\/5681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/odakhaber.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5681"}],"version-history":[{"count":1,"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/posts\/5681\/revisions"}],"predecessor-version":[{"id":5683,"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/posts\/5681\/revisions\/5683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/odakhaber.site\/index.php?rest_route=\/wp\/v2\/media\/5682"}],"wp:attachment":[{"href":"https:\/\/odakhaber.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/odakhaber.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/odakhaber.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}