D\u00fcnyan\u0131n en prestijli kongre, toplant\u0131 ve etkinlik fuar\u0131 IMEX Frankfurt 2026, kap\u0131lar\u0131n\u0131 k\u00fcresel MICE end\u00fcstrisine a\u00e7t\u0131. T\u00fcrkiye Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131\u2019n\u0131n (TGA) g\u00fc\u00e7l\u00fc bir \u00e7\u0131karma yapt\u0131\u011f\u0131 fuarda, T\u00fcrk turizmciler ve Antalya\u2019n\u0131n dev kongre merkezleri uluslararas\u0131 arenada g\u00f6vde g\u00f6sterisi yapt\u0131.<\/p>\n\n\n\n
K\u00fcresel kongre ve toplant\u0131 sekt\u00f6r\u00fcn\u00fcn en b\u00fcy\u00fck bulu\u015fma noktas\u0131 olan IMEX Frankfurt 2026, bu y\u0131l da binlerce sekt\u00f6r profesyonelini, sat\u0131n almac\u0131y\u0131 ve destinasyon temsilcisini Almanya\u2019da bir araya getirdi. T\u00fcrkiye\u2019nin nitelikli turizm pazar\u0131ndaki pay\u0131n\u0131 art\u0131rmay\u0131 hedefleyen T\u00fcrk turizm heyeti, fuara adeta \u00e7\u0131karma yapt\u0131. K\u00fcresel pazar liderlerinin bulu\u015ftu\u011fu organizasyonda, T\u00fcrkiye’nin MICE (Toplant\u0131, Kongre, Te\u015fvik ve Etkinlik) turizmindeki y\u00fckseli\u015fi ve Antalya’n\u0131n sundu\u011fu y\u00fcksek kapasiteli lojistik imkanlar \u00f6n plana \u00e7\u0131kt\u0131.<\/p>\n\n\n\n
Fuar\u0131n en dikkat \u00e7ekici kat\u0131l\u0131mc\u0131lar\u0131ndan biri, T\u00fcrkiye’nin en b\u00fcy\u00fck ve modern kongre merkezlerinden biri olan NEST Convention Center oldu. Akdeniz \u00e7ana\u011f\u0131n\u0131n kongre lojisti\u011findeki g\u00fcc\u00fcn\u00fc k\u00fcresel arenaya ta\u015f\u0131yan merkez, uluslararas\u0131 etkinlik planlay\u0131c\u0131lar\u0131n\u0131n odak noktas\u0131 haline geldi.<\/p>\n\n\n\n
Fuara kat\u0131larak \u00f6nemli temaslarda bulunan Cornelia Diamond Golf Resort & SPA Genel M\u00fcd\u00fcr\u00fc Zafer Alkaya, IMEX Frankfurt\u2019un \u00f6nemine de\u011finerek Antalya\u2019n\u0131n vizyonel d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc \u015fu s\u00f6zlerle \u00f6zetledi:<\/p>\n\n\n\n
\n“D\u00fcnyan\u0131n en \u00f6nemli MICE bulu\u015fma noktas\u0131 olan Frankfurt\u2019ta, NEST CONVENTION CENTER yine yerini alarak Antalya MICE turizmini bu \u00e7ok \u00f6nemli platforma ta\u015f\u0131yor. Fuara ilgi bu y\u0131l ger\u00e7ekten \u00fcst d\u00fczeyde ve kat\u0131l\u0131m olduk\u00e7a y\u00fcksek.”<\/p>\n<\/blockquote>\n\n\n\n
“Art\u0131k Katma De\u011ferli Kongre Turizmi Zaman\u0131”<\/h2>\n\n\n\n
Turizmin ba\u015fkenti Antalya\u2019n\u0131n sadece yaz sezonuna ve kitle turizmine s\u0131k\u0131\u015f\u0131p kalmamas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izen Zafer Alkaya, \u015fehrin kongre turizminde mutlak bir ba\u015far\u0131 yakalamas\u0131 gerekti\u011fini belirterek, stratejik hedefleri \u015fu \u015fekilde aktard\u0131:<\/p>\n\n\n\n
\n“Art\u0131k sadece 3S (Deniz, Kum, G\u00fcne\u015f) turizmi ile g\u00fcndeme gelmek yerine, katma de\u011feri ger\u00e7ekten \u00e7ok daha y\u00fcksek olan Kongre ve Etkinlik Turizmi ile de ad\u0131ndan s\u00f6z ettirme noktas\u0131nda olan turizmin ba\u015fkenti Antalya, bu konuda mutlaka sonu\u00e7 almal\u0131d\u0131r. Bu anlay\u0131\u015fla \u00e7abalar\u0131m\u0131z h\u0131z kesmeden s\u00fcrecektir.”<\/p>\n<\/blockquote>\n\n\n\n